Great songs don't happen by accident. They need strategy — the ability to see how lyrics, melody, and rhythm come together to create something unforgettable.
The same is true for the brands we love and the businesses that scale successfully.
We are Lyrical Strategy because music shaped our founder from the beginning.
As the daughter of a prolific songwriter, Amber became obsessed with how sounds and words fit together long before she discovered marketing.
That same ear for harmony led her to lead Brand and Marketing at one of the world's top 20 internet companies, where scaling with limited resources became its own art form.
As one of the co-founders of Mediavine, she became a trusted advisor to thousands of small businesses, helping them find their rhythm and grow.
She learned that every successful business has its own song — a unique combination of strengths, story, and strategy that, when aligned, creates something powerful.
Now, through Lyrical Strategy, Amber continues doing what she loves most: helping passionate business owners identify their strengths, lean into their story, and scale with intention.
Because the best businesses, like the best songs, happen when all the pieces come together in perfect harmony.
This is where strategy meets your story.
The team at Lyrical Strategy is small but mighty. We're ready to sing the bridge at the top of our lungs if that's what it takes to get it done.
Amber grew up in San Antonio honkytonks, listening to her father and uncles pour their hearts into every song. That passion left a mark.
Now, alongside raising her sons with husband James, she channels that same intensity into helping small business owners define and achieve their success. Hard work, radical curiosity, and dedication make every day an adventure.
James left Blackpool for Oxford to study Maths and Sciences, but technology has been calling since childhood. He's always happiest with a keyboard or circuit board in his hands.
Now he's raising his kids to love adventure, travel, and art — while secretly hoping they catch his curiosity for taking things apart to see how they work.
Military life moved Tatianna from Hawaii to Tokyo and back again, but art remained constant. UX design, graphic design, fine art, or tattoos — she speaks fluent creativity in every medium.
She believed in Lyrical Strategy before it had a name, and her artistic vision has shaped the team from the very beginning.
